It’s easy to assume that digital activity is “clean.” After all, there’s no smoke, no transport, no physical waste. Just screens and data. But every digital interaction relies on energy. When someone loads your website, streams a video, downloads a file, or sends an email, energy is being used across multiple layers: the device in…
Digital sustainability is one of those terms that’s starting to appear more often, in ESG conversations, procurement discussions, and digital strategy meetings, but many organisations are still unsure what it actually means in practical terms. Put simply, digital sustainability is about understanding the environmental impact of your digital systems and making smarter decisions to reduce…
Digital transformation has accelerated across every sector. Cloud platforms, SaaS tools, websites, digital marketing, data analytics, automation, they now sit at the centre of how organisations operate and grow. Yet one question is rarely asked: What is the environmental impact of our digital activity? Digital systems may feel intangible, but they are powered by physical…
