Our Cookie Policy

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A cookie often includes an anonymous unique identifier. Any website you visit may send cookies to your browser if your browser’s preferences allow it.

You can decide if you want to accept cookies by changing the settings on your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. Switching off cookies will still allow you to view the majority of content on our site, although it may restrict your use of our interactive tools. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.ico.gov.uk.

The table below explains the cookies we use and why.

Cookie

Cookie Name

Purpose

Expires

More Information

Google Analytics

_ga

This cookie is used to determine unique visitors to our site and it’s updated with each page view

2 years

Google Data Privacy and Security

Google Analytics

_gid

This cookie is used to distinguish users

24 hours

Third Party Cookies

We sometimes embed content e.g. slide shows, surveys and videos from websites such as YouTube, SurveyMonkey and SlideShare. This is not a complete list of the services we currently use, or may use in the future but these are the most common.

When you visit a page with content embedded from such websites, additional cookies may be transferred to your computer. We do not control these cookies and you can check the relevant third party website for more information about these.

We may use social buttons on this website e.g. Twitter, Facebook, Google+, LinkedIn or Pinterest which enable users to share our web pages. These buttons work with external scripts that are outwith our website and may collect information about your visit. We do not control these scripts and you can check the respective policies of each of these sites for more information.

I feel that the certificate has given me a solid foundation knowledge and understanding from which to further develop my skills and use of digital marketing strategy and tactics. The course covered a wide range of topics however I found the video led format easy to follow and very engaging. Having worked through the topics and lessons I can see multiple opportunities to apply my learning within my role, particularly as I now manage the digital presence for my company. The course has made me appreciate more than ever the value of keeping up to date in this fast-moving environment and continuing to learn.

Christina Campbell

Marketing Coordinator, Asset Guardian Ltd.

The MSc DML is a demanding program that offers an advanced knowledge of the blossoming digital field and makes for a strong credibility statement on the job market.

The course content is relevant to current issues and will lead to significant personal and professional growth and the programme team responded to emails in a quick and comprehensive manner.

Completing the programme raised my profile with recruiters in a variety of organisations and gave me the knowledge to interview confidently. There is a strong correlation between questions raised during professional meetings and the content covered during the course.

Florian Kãœpfer

The programme at Aberdeen was well constructed with a forward-thinking view of the digital marketing profession that aimed to not only test students on their digital marketing knowledge, but also their ability to link that knowledge with strategic planning and implementation of digital marketing practices which is required by organisations.

My experience studying at the University of Aberdeen was amazing. The curriculum had a theory to practice approach which has helped me a lot to excel. The programme supervisor and support staff were accessible, encouraging and very supportive throughout the programme which meant a lot as the programme was taught online. The detailed assignments feedback I used to receive not only helped in improving my academic approach and writing skills but also prepared me for the PhD.

Hafiz Muhammad Ali

I really enjoyed the whole programme. I found it very interesting and well structured. The video lectures and the practical examples with fictitious companies were so useful. I realized how many aspects the digital marketing includes. The comprehensive structure gives to any student a clear understanding of this industry.

Anestis Argyrakis

My career has certainly been impacted positively by the course, I have been able to optimise our organisation’s digital marketing efforts, creating a positive impact on the company’s revenues. In addition to this, on a personal level, my C.V has become very attractive as my knowledge and skills are now sought after within the industry.

I needed a course that was going to give me a comprehensive understanding of digital marketing and I found the Univesity of Aberdeen course quite solid in that regard.

Sandise Sibanda

The programme gave a strong foundation on digital marketing covering critical concepts, and as a result, now I can expand my skills and competencies by going more depth in related topics. This has enabled me to create world-class digital marketing campaigns to drive business across Asia, Africa and Middle East.

This programme will put a strong foundation on digital marketing step by step and by the end, you will be a competent digital marketing leader. The knowledge can be used from day 1. Therefore, I strongly recommend you to enrol now and open new opportunities and possibilities.

Kosala Hewamadduma

Unilever

Before embarking on a programme of study with the University, my knowledge of the internet was limited and I was overwhelmed by the complexities of the digital world. The course in digital marketing provided a comprehensive understanding of key tools and techniques. The content was up to date and highly informative, interactive and delivered by a highly competent team based on real-life consultancy experiences. What I appreciated most was the focus on practical information and the support provided by the team. I would highly recommend studying with the University as it has given me greater confidence in the digital domain.

Kristen Holzhey

Operational Buyer, JENOPTIK Optical Systems GmbH

The learning experience delivered by Jump Digital through the University of Aberdeen has given me a strong foundation in digital marketing. I am currently working for Hootsuite, a social relationship platform that provides the tools to control and manage an organisations social media presence.

When interviewed for this job, I relied heavily on what I learned including SEO, analytics and social media. Beyond the interview, I still apply lessons I learned in the course. I would highly recommend this course for anybody that has an interest in digital marketing and would like pursue a career in the industry.

Ken Filgiano

Enterprise Development Representative, Hootsuite Media Inc.