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Our Content in Action

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Transforming the Online Learning Experience

Our video techniques “transfer knowledge” in more powerful ways than simple text ever can, however, clever presentation needs to work hand-in-hand with excellent content if it’s to deliver a great learning experience.

Alongside our core video-based learning materials, we provide full transcripts and downloadable reference materials. All of our lessons are developed around a framework that is business focused and cohesive, providing both depth and width.

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Content That Excites, Engages and Delivers

Having collectively advised over a thousand businesses in digital marketing, we understand the challenges of “knowledge transfer”:

  • It’s an “invisible world” until you start looking and seeing (with new eyes) 
  • It requires at least a baseline knowledge of business, traditional marketing and I.T. (web)
  • It requires understanding of a new (ever evolving) landscape with its own rules, possibilities and challenges 
  • Information overload is common
  • The digital landscape is vast, and you could never know everything, so where do you start?

How Did We Address these Challenges?

We started with the “real world”, and our experience of working with clients of all shapes and sizes and in all sorts of industry sectors. All too often, digital marketing is taught in “silos” with little or no connection made between Business Strategy, Social Media, Content, Advertising, Analytics, Technical, Supplier evaluation and so on.

We created lesson plans that provided a framework on which we could build detail and depth – a framework that helped us to explain and demonstrate the connections between all the major aspects of digital marketing.

We Match Delivery Style to the Message 

  • Interviewing the experts
    Real life experts with real life experiences and stories to tell
  • Engaging animations and screen capture breakthroughs
    When it comes to explaining some of the more complex concepts in digital marketing, well paced animations, with carefully chosen visuals and narratives can work really well.
  • Sometimes you just have to SEE it!
    Many of our video lessons adopt what we describe as an “over the shoulder” approach. Watch, as experienced digital marketers “go to work”, researching markets, creating campaigns and connecting tactics to strategy.

Learning Management System

Some of our partners and corporate customers have their own platforms and learning management systems. For these situations we simply work out  a way to port our content across to the clients environment. Our video content can be directly streamed into the client’s environments.

For other clients who do not have their own platform we can offer them complete online learning solutions via our own learning management system.

  • The platform: cloud based;  highly flexible, scalable; secure, well supported
  • Engaging and interactive user features, interactive quizzes
  • Advanced reporting for admin 
  • Tin Can compliant

What Our Students Are Saying

Linking Strategic Planning with Digital Marketing Practices

The programme at Aberdeen was well constructed with a forward-thinking view of the digital marketing profession that aimed to not only test students on their digital marketing knowledge, but also their ability to link that knowledge with strategic planning and implementation of digital marketing practices which is required by organisations.

My experience studying at the University of Aberdeen was amazing. The curriculum had a theory to practice approach which has helped me a lot to excel. The programme supervisor and support staff were accessible, encouraging and very supportive throughout the programme which meant a lot as the programme was taught online.  The detailed assignments feedback I used to receive not only helped in improving my academic approach and writing skills but also prepared me for the PhD.

Hafiz Muhammad Ali

A Comprehensive Understanding of Digital Marketing

My career has certainly been impacted positively by the course, I have been able to optimise our organisation’s digital marketing efforts, creating a positive impact on the company’s revenues. In addition to this, on a personal level, my C.V has become very attractive as my knowledge and skills are now sought after within the industry.

I needed a course that was going to give me a comprehensive understanding of digital marketing and I found the Univesity of Aberdeen course quite solid in that regard.

 

Sandise Sibanda

A Solid Foundation

I feel that the certificate has given me a solid foundation knowledge and understanding from which to further develop my skills and use of digital marketing strategy and tactics. The course covered a wide range of topics however I found the video led format easy to follow and very engaging. Having worked through the topics and lessons I can see multiple opportunities to apply my learning within my role, particularly as I now manage the digital presence for my company. The course has made me appreciate more than ever the value of keeping up to date in this fast-moving environment and continuing to learn.

Christina Campbell
Marketing Coordinator, Asset Guardian Ltd.

The Programme Gave a Strong Foundation on Digital Marketing

The programme gave a strong foundation on digital marketing covering critical concepts, and as a result, now I can expand my skills and competencies by going more depth in related topics. This has enabled me to create world-class digital marketing campaigns to drive business across Asia, Africa and Middle East.

This programme will put a strong foundation on digital marketing step by step and by the end, you will be a competent digital marketing leader. The knowledge can be used from day 1. Therefore, I strongly recommend you to enrol now and open new opportunities and possibilities.

Kosala Hewamadduma
Unilever

A Strong Correlation Between Professional Meetings and Course Content

The MSc DML is a demanding program that offers an advanced knowledge of the blossoming digital field and makes for a strong credibility statement on the job market.

The course content is relevant to current issues and will lead to significant personal and professional growth and the programme team responded to emails in a quick and comprehensive manner.

Completing the programme raised my profile with recruiters in a variety of organisations and gave me the knowledge to interview confidently. There is a strong correlation between questions raised during professional meetings and the content covered during the course.

Florian Kãœpfer

A Comprehensive Understanding

Before embarking on a programme of study with the University, my knowledge of the internet was limited and I was overwhelmed by the complexities of the digital world. The course in digital marketing provided a comprehensive understanding of key tools and techniques. The content was up to date and highly informative, interactive and delivered by a highly competent team based on real-life consultancy experiences. What I appreciated most was the focus on practical information and the support provided by the team. I would highly recommend studying with the University as it has given me greater confidence in the digital domain.

Kristen Holzhey
Operational Buyer, JENOPTIK Optical Systems GmbH

A Strong Foundation in Digital Marketing

The learning experience delivered by Jump Digital through the University of Aberdeen has given me a strong foundation in digital marketing.  I am currently working for Hootsuite, a social relationship platform that provides the tools to control and manage an organisations social media presence.

When interviewed for this job, I relied heavily on what I learned including SEO, analytics and social media. Beyond the interview, I still apply lessons I learned in the course. I would highly recommend this course for anybody that has an interest in digital marketing and would like pursue a career in the industry.

Ken Filgiano
Enterprise Development Representative, Hootsuite Media Inc.

Enjoyed the Whole Programme

I really enjoyed the whole programme. I found it very interesting and well structured. The video lectures and the practical examples with fictitious companies were so useful. I realized how many aspects the digital marketing includes. The comprehensive structure gives to any student a clear understanding of this industry.

Anestis Argyrakis
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