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Academic Partners

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The Digital Marketing Accelerator Certificate

Tried, tested and validated, this course is designed to equip individuals with an essential knowledge and understanding of the approaches, tools and techniques of digital marketing. Delivered fully on-line, it is designed not only to broaden and deepen knowledge but to encourage an approach to digital marketing from a truly strategic perspective.

Career opportunities have been growing at an exceptional rate, and increasingly employers are seeking candidates who can evidence tactical knowledge combined with an ability to think strategically and lead teams.

The certificate is aimed at those already working in the marketing industry, looking to acquire a credible professional certificate, as well as those who are seeking to enter the industry.

Digital Marketing Accelerator Overview
Link

Digital Marketing Accelerator Overview

 

This course is Accredited by the OMCP for the OMCA certification.

Learn More About The DMA

 

Business Blockchain

The course takes you through the key concepts, without the technical and mathematical jargon that you find in typical Blockchain courses, and examines real-life ‘use cases’ through the lens of Value Innovation modelling.

The combination of a deeper understanding of key Blockchain features, together with a value-focused approach to strategy, will improve confidence in decision making, especially when dealing with technical experts and suppliers.

Business Blockchain Overview
Link

Business Blockchain Overview

What you will learn:

  • What Blockchain is and its potential Global impact
  • How, and where, organizations are using it
  • A Value Innovation approach to recognizing Blockchain opportunities
  • Key concepts such as: Smart Contracts, Decentralization, Consensus, Trust
  • Increased confidence to engage with ‘experts’ and technical suppliers
  • An informed opinion on this exciting, and developing, technology

Certificate of completion awarded from Herriott Watt University.

Learn More About Blockchain

 

Previous Project

We developed and supported the University of Aberdeen’s MSc in Digital Marketing Leadership. This was a 2-3 year programme consisting of 6 modules, each module equating to 300 hours of learning, was delivered fully online and offered students from across the world an opportunity to graduate from a leading university whilst continuing to live and work in their home country.

The inspiration behind the programme was to develop a new breed of digital marketing leaders; individuals with a powerful combination of true digital know-how combined with strategic thinking.

What Our Students Are Saying

A Strong Correlation Between Professional Meetings and Course Content

The MSc DML is a demanding program that offers an advanced knowledge of the blossoming digital field and makes for a strong credibility statement on the job market.

The course content is relevant to current issues and will lead to significant personal and professional growth and the programme team responded to emails in a quick and comprehensive manner.

Completing the programme raised my profile with recruiters in a variety of organisations and gave me the knowledge to interview confidently. There is a strong correlation between questions raised during professional meetings and the content covered during the course.

Florian Kãœpfer

A Comprehensive Understanding of Digital Marketing

My career has certainly been impacted positively by the course, I have been able to optimise our organisation’s digital marketing efforts, creating a positive impact on the company’s revenues. In addition to this, on a personal level, my C.V has become very attractive as my knowledge and skills are now sought after within the industry.

I needed a course that was going to give me a comprehensive understanding of digital marketing and I found the Univesity of Aberdeen course quite solid in that regard.

 

Sandise Sibanda

A Solid Foundation

I feel that the certificate has given me a solid foundation knowledge and understanding from which to further develop my skills and use of digital marketing strategy and tactics. The course covered a wide range of topics however I found the video led format easy to follow and very engaging. Having worked through the topics and lessons I can see multiple opportunities to apply my learning within my role, particularly as I now manage the digital presence for my company. The course has made me appreciate more than ever the value of keeping up to date in this fast-moving environment and continuing to learn.

Christina Campbell
Marketing Coordinator, Asset Guardian Ltd.

Linking Strategic Planning with Digital Marketing Practices

The programme at Aberdeen was well constructed with a forward-thinking view of the digital marketing profession that aimed to not only test students on their digital marketing knowledge, but also their ability to link that knowledge with strategic planning and implementation of digital marketing practices which is required by organisations.

My experience studying at the University of Aberdeen was amazing. The curriculum had a theory to practice approach which has helped me a lot to excel. The programme supervisor and support staff were accessible, encouraging and very supportive throughout the programme which meant a lot as the programme was taught online.  The detailed assignments feedback I used to receive not only helped in improving my academic approach and writing skills but also prepared me for the PhD.

Hafiz Muhammad Ali

The Programme Gave a Strong Foundation on Digital Marketing

The programme gave a strong foundation on digital marketing covering critical concepts, and as a result, now I can expand my skills and competencies by going more depth in related topics. This has enabled me to create world-class digital marketing campaigns to drive business across Asia, Africa and Middle East.

This programme will put a strong foundation on digital marketing step by step and by the end, you will be a competent digital marketing leader. The knowledge can be used from day 1. Therefore, I strongly recommend you to enrol now and open new opportunities and possibilities.

Kosala Hewamadduma
Unilever

A Comprehensive Understanding

Before embarking on a programme of study with the University, my knowledge of the internet was limited and I was overwhelmed by the complexities of the digital world. The course in digital marketing provided a comprehensive understanding of key tools and techniques. The content was up to date and highly informative, interactive and delivered by a highly competent team based on real-life consultancy experiences. What I appreciated most was the focus on practical information and the support provided by the team. I would highly recommend studying with the University as it has given me greater confidence in the digital domain.

Kristen Holzhey
Operational Buyer, JENOPTIK Optical Systems GmbH

A Strong Foundation in Digital Marketing

The learning experience delivered by Jump Digital through the University of Aberdeen has given me a strong foundation in digital marketing.  I am currently working for Hootsuite, a social relationship platform that provides the tools to control and manage an organisations social media presence.

When interviewed for this job, I relied heavily on what I learned including SEO, analytics and social media. Beyond the interview, I still apply lessons I learned in the course. I would highly recommend this course for anybody that has an interest in digital marketing and would like pursue a career in the industry.

Ken Filgiano
Enterprise Development Representative, Hootsuite Media Inc.

Enjoyed the Whole Programme

I really enjoyed the whole programme. I found it very interesting and well structured. The video lectures and the practical examples with fictitious companies were so useful. I realized how many aspects the digital marketing includes. The comprehensive structure gives to any student a clear understanding of this industry.

Anestis Argyrakis
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