I really enjoyed the whole programme. I found it very interesting and well structured. The video lectures and the practical examples with fictitious companies were so useful. I realized how many aspects the digital marketing includes. The comprehensive structure gives to any student a clear understanding of this industry.
I feel that the certificate has given me a solid foundation knowledge and understanding from which to further develop my skills and use of digital marketing strategy and tactics. The course covered a wide range of topics however I found the video led format easy to follow and very engaging. Having worked through the topics and lessons I can see multiple opportunities to apply my learning within my role, particularly as I now manage the digital presence for my company. The course has made me appreciate more than ever the value of keeping up to date in this fast-moving environment and continuing to learn.
Before embarking on a programme of study with the University, my knowledge of the internet was limited and I was overwhelmed by the complexities of the digital world. The course in digital marketing provided a comprehensive understanding of key tools and techniques. The content was up to date and highly informative, interactive and delivered by a highly competent team based on real-life consultancy experiences. What I appreciated most was the focus on practical information and the support provided by the team. I would highly recommend studying with the University as it has given me greater confidence in the digital domain.
The learning experience delivered by Jump Digital through the University of Aberdeen has given me a strong foundation in digital marketing. I am currently working for Hootsuite, a social relationship platform that provides the tools to control and manage an organisations social media presence.
When interviewed for this job, I relied heavily on what I learned including SEO, analytics and social media. Beyond the interview, I still apply lessons I learned in the course. I would highly recommend this course for anybody that has an interest in digital marketing and would like pursue a career in the industry.