Web Analytics World is where to find our latest updates, views and opinions on the world of digital marketing, web analytics and latest trends.
Guest bloggers, each with an expert view, join us to give insights into their particular interests and passions.
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Latest Posts from Web Analytics World
German, French and English Visits, Internal and External Visits – all in one Report as neat, compact metrics. All this without having to spend a lot of time with tedious breakdowns and segments (and still not getting what you’d really like to). That’s what an Adobe Analytics client needed. The new “Unified Calculated Metrics” now make this possible […] Related posts: Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I Why Google Analytics needs to fix its Sessions Key Metrics to Measure when Optimizing your A […]
April 21st, as we all know, was when Google’s new Mobile Friendly Updates started adjusting their algorithms to include mobile-friendliness as a ranking factor. It’s been over a month since the update (and the mass panic) so we thought we’d offer up our two cents and share with you the impact these updates had on WAW, in terms […] Related posts: The Importance of Being Mobile Mobile Analytics Guide for Mobile Websites Surprise Board Meeting? Use Google Analytics Reports to get Prepared […]
Analytics come from huge flows of data with mobile adding a new dimension. More data points, more often, accessible faster. New analytic tools are emerging every day to manage this torrent. It is a truism that we suffer from too much information not too little. Business people struggle to extract real benefits from all this, […] Related posts: 10 Tips to Improve Your Google Analytics Data Quality Check Yo Data Before You Wreck Yo Data Does your BYOD policy comply with Data Protection Law? […]
Digital business is carving out a bigger and bigger place in the C-Level management. Proven with a quick glance at the backgrounds and titles occupying your own company’s C-Level Team. If you need any more confirmation, then Korn Ferry’s Top 15 for 2015: The most in-demand C-level positions for the year ahead is a must read. It lists Chief Innovation Officer, […] Related posts: Dear Mr. CMO, do you need a Marketing Suite? The Real Power of a Chief Digital Officer Thou Shalt Not be Data-Driven […]
It is probably safe to assume that at some point in the working week we (the Digital marketers or Marketing Execs responsible for our organisation’s website and implementation of digital strategy), find ourselves with around 30 minutes to prepare for a management meeting. All because the meeting organiser has realised that getting an update on the progress of the […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Telling a Story with your Analytics Reports Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I […]
Are you going to be in Chicago this June? If so you should stop by the Predictive World Analytics Conference and spend some time learning from some of the top predictive experts and business thought leaders in the industry. The conference runs from June 8th to the 11th at the Hilton Chicago. If you’re still not […] Related posts: Get ready for 2015’s Predictive Analytics World Conference Predictive Analytics World Chicago 16 to 19 June 2014 Telling a Story with your Analytics Reports […]
Most of us are responsible for reading reports on a daily basis, whether it’s a simple timesheet, a complex strategy plan or the results of a multi-tiered marketing campaign. We’re overloaded with documents demanding our attention. Knowing that our audience is already overloaded, it is important, when we create a report, that our data tell […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Crafting an Analytics Report for your Sales Team Starting your SharePoint Analytics Journey […]
Your SharePoint Journey is well on its way, but let’s not forget that navigating through all the ins and outs of the SharePoint Portal is a feat in its own right. Now that you have stopped over with your portal visitors and attained a thorough understanding of their characteristics, demographics and interests, it’s time to learn […] Related posts: Starting your SharePoint Analytics Journey Your SharePoint Analytics Journey: A Stopover with your Portal Visitors A Surge in Portal User Adoption – Get the Intranet Buzzing […]
More Users than Sessions? Impossible! 172 Pageviews, but 0 Sessions? Probably an issue with the implementation. Unfortunately, it is the weird way in which Google Analytics, to this day, interprets Sessions, formerly known as Visits. I was about to finish the second part of my Comparison of Custom Variables in Adobe, Webtrends and Google Analytics, but now […] Related posts: Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics 4 Mistakes Made when Setting up Google Analytics Reports […]
Have you ever thought about the future of your title or position? Are you sure your company is ready for the data-dominated future? Digital is everywhere and digital will be everywhere and data will be everywhere. And even beyond. The quote of a data-driven company is stressed often through social media or other channels and […] Related posts: Web Analytics Managers turning into Creative Directors Efficient & Data Driven B2B Social Media Marketing The Real Power of a Chief Digital Officer […]