Web Analytics World

Web Analytics World is where to find our latest updates, views and opinions on the world of digital marketing, web analytics and latest trends

Guest bloggers, each with an expert view,  join us to give insights into their particular interests and passions.

The website is a large internet marketing resource with latest news from the world of digital media as well as online training guides, video and much more. We receive large volumes of traffic from around the world and have a strong  social media following with large numbers of active Facebook and Twitter followers.

Latest Posts from Web Analytics World

  • Enterprise Analytics Platforms – 2015 Overview
    Posted by Web Analytics World on July 31, 2015 at 1:30 pm

    Technology software here, analytics tools there. It’s hard to get through a jungle of vendors, especially when youdon’t know in detail which requirements and future scope the Analytics or Business Intelligence road map has in your own company. Luckily there are research companies out there providing an overview; besides the two giants Forrester and Gartner there […] Related posts: Digital Intelligence – Strategic Analytics Predictions for 2015 Mobile Analytics: Breaking Through in 2015 Is Web Analytics Dying? […]

  • How to Create Universal Data Layer for Google Tag Manager
    Posted by Web Analytics World on July 21, 2015 at 9:00 am

    Do you see yourself creating and modifying data layers every time you implement a new tracking via Google Tag Manager? If yes then this article is for you. I will show you how to create universal data layers that will save you from adding/editing data layers over and over again for different tracking requirements.  Let us suppose […] Related posts: Google Tag Manager Best Practices 10 Tips to Improve Your Google Analytics Data Quality Check Yo Data Before You Wreck Yo Data […]

  • eCommerce 101 – Part 4: Scoping your Requirements
    Posted by Web Analytics World on July 14, 2015 at 9:00 am

    OK, so we now know what we’re going to sell and to whom. We also know what price points we are going to go with and how much money we’re going to make per item. We know how we’re going to take payment, we know how we’re going to get the goods or services to the […] Related posts: Legal requirements when selling SaaS services online – BTB […]

  • And the Halftime Analytics Top 10 goes to …
    Posted by Web Analytics World on July 7, 2015 at 9:00 am

    It’s that time of year again when we take a few moments to review the site for your top 10 favourite posts in a variety of categories. We scoured our analytics to find out which posts you’ve read the most, which ones you’ve shared out on Social the most and this time we have a […] Related posts: Web Analytics World Readers’ Choice for 2014! Best of WAW … so far! Google Analytics Custom Alerts which you must always us […]

  • Adobe Analytics: No Need to “Break Down” Thanks to Revamped Calculated Metrics
    Posted by Web Analytics World on June 30, 2015 at 9:00 am

    German, French and English Visits, Internal and External Visits – all in one Report as neat, compact metrics. All this without having to spend a lot of time with tedious breakdowns and segments (and still not getting what you’d really like to). That’s what an Adobe Analytics client needed. The new “Unified Calculated Metrics” now make this possible […] Related posts: Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I Why Google Analytics needs to fix its Sessions Key Metrics to Measure when Optimizing your A […]

  • In the Aftermath of Mobilegeddon
    Posted by Web Analytics World on June 9, 2015 at 9:00 am

    April 21st, as we all know, was when Google’s new Mobile Friendly Updates started adjusting their algorithms to include mobile-friendliness as a ranking factor. It’s been over a month since the update (and the mass panic) so we thought we’d offer up our two cents and share with you the impact these updates had on WAW, in terms […] Related posts: The Importance of Being Mobile Mobile Analytics Guide for Mobile Websites Surprise Board Meeting? Use Google Analytics Reports to get Prepared […]

  • Listen to the Voices of your Data for Great Analytics
    Posted by Web Analytics World on June 2, 2015 at 9:00 am

    Analytics come from huge flows of data with mobile adding a new dimension. More data points, more often, accessible faster. New analytic tools are emerging every day to manage this torrent. It is a truism that we suffer from too much information not too little. Business people struggle to extract real benefits from all this, […] Related posts: 10 Tips to Improve Your Google Analytics Data Quality Check Yo Data Before You Wreck Yo Data Does your BYOD policy comply with Data Protection Law? […]

  • As the C-Suite Becomes More Digital CMOs Must Align
    Posted by Web Analytics World on May 26, 2015 at 9:00 am

    Digital business is carving out a bigger and bigger place in the C-Level management. Proven with a quick glance at the backgrounds and titles occupying your own company’s C-Level Team. If you need any more confirmation, then Korn Ferry’s Top 15 for 2015: The most in-demand C-level positions for the year ahead is a must read. It lists Chief Innovation Officer, […] Related posts: Dear Mr. CMO, do you need a Marketing Suite? The Real Power of a Chief Digital Officer Thou Shalt Not be Data-Driven […]

  • Surprise Board Meeting? Use Google Analytics Reports to get Prepared
    Posted by Web Analytics World on May 19, 2015 at 9:00 am

    It is probably safe to assume that at some point in the working week we (the Digital marketers or Marketing Execs responsible for our organisation’s website and implementation of digital strategy), find ourselves with around 30 minutes to prepare for a management meeting.  All because the meeting organiser has realised that getting an update on the progress of the […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Telling a Story with your Analytics Reports Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I […]

  • The World of Predictive Analytics
    Posted by Web Analytics World on May 12, 2015 at 9:00 am

    Are you going to be in Chicago this June? If so you should stop by the Predictive World Analytics Conference and spend some time learning from some of the top predictive experts and business thought leaders in the industry. The conference runs from June 8th to the 11th at the Hilton Chicago. If you’re still not […] Related posts: Get ready for 2015’s Predictive Analytics World Conference Predictive Analytics World Chicago 16 to 19 June 2014 Telling a Story with your Analytics Reports […]