Web Analytics World is where to find our latest updates, views and opinions on the world of digital marketing, web analytics and latest trends.
Guest bloggers, each with an expert view, join us to give insights into their particular interests and passions.
The website is a large internet marketing resource with latest news from the world of digital media as well as online training guides, video and much more. We receive large volumes of traffic from around the world and have a strong social media following with large numbers of active Facebook and Twitter followers.
Latest Posts from Web Analytics World
- Five Google Analytics Features Every Website Owner Should UsePosted on June 28, 2016 at 9:00 am
Google Analytics contains dozens of features and hundreds of reports. What if you could discover a basic set of features that are useful for every website? I have actively worked with Google Analytics for almost 10 years now and there a couple of features I see coming back every time that I work […]
- Digital Marketing Professional Certificate Launched!Posted on June 21, 2016 at 9:00 am
Here at Jump Digital (proud owners of Web Analytics World!) we actively discourage self-promotion in posts … but, given that it we made the rule, we reckon, just this once, that we can break it! Over two years ago, we set out to create qualifications in digital marketing education that […]
- Why Digital Analytics?Posted on June 7, 2016 at 9:00 am
I finally got around to reading Simon Sinek’s book: Start With Why (highly recommended, if you are interested in understanding why certain individuals and organizations are very successful while others are not despite doing and selling similar things). I’d like to talk about how his […]
- The Limits of AnalyticsPosted on May 31, 2016 at 9:00 am
Let the data talk … but not too much. We live in a world of data. We also live in a world of inexpensive computer processing. The combination of these two resources means we also live in a world of poor quality statistical analytics. As an economist, it is tempting to believe that there are […]
- Search vs. Discovery: Which Should your Small Business Focus on First?Posted on May 24, 2016 at 9:00 am
Small business marketers aiming to increase sales can get super focused on (and distracted by) the myriad of advice on marketing strategies. One question that comes up all the time, whether explicitly or inferred, revolves around the choice between search marketing and discovery marketing. I […]
- Do Small Businesses Need Multi-Channel Attribution?Posted on May 10, 2016 at 9:00 am
If you start typing “last click attribution” into Google and you’ll notice something: Analysts and marketers don’t think highly of last click attribution these days. The cognoscenti has deemed last click attribution to be dead, switching allegiance to multi-channel […]