Web Analytics World is where to find our latest updates, views and opinions on the world of digital marketing, web analytics and latest trends.
Guest bloggers, each with an expert view, join us to give insights into their particular interests and passions.
The website is a large internet marketing resource with latest news from the world of digital media as well as online training guides, video and much more. We receive large volumes of traffic from around the world and have a strong social media following with large numbers of active Facebook and Twitter followers.
Latest Posts from Web Analytics World
- What can You Learn from Adwords and Analytics?Posted on August 23, 2016 at 9:00 am
The world of paid search has always been a fast-moving, constantly evolving beast, with Google and Bing continually updating their processes in the eternal quest of delivering optimal user experience. However, in the past couple of months, AdWords has seen more modifications than Larry Page and […]
- From Analytics to CRM: An Interview with Ralf HaberichPosted on August 16, 2016 at 9:00 am
We’ve been lucky enough to work with Ralf Haberich for a few years now and a few months ago he moved from his CCO position with Webtrekk to become the new Managing Director at CRM Partners AG. We felt it was a great opportunity to catch up with Ralf and pester him with questions about […]
- Automating Campaign Cost Import into Adobe and Google Analytics: A Test of Funnel.ioPosted on August 9, 2016 at 9:00 am
Tedious and unsexy, but extremely useful: Getting campaign cost data into your Web Analytics tool allows you to evaluate the performance of your online marketing end-to-end without having to resort to unsexy workarounds. At siroop.ch, we tested funnel.io, a Swedish tool that promises to import […]
- 7 Common Reasons Users are Abandoning your AppPosted on August 2, 2016 at 9:00 am
One in four mobile apps are abandoned after a single use. Oof! This is certainly a harsh statistic to deal with. But, end users aren’t the only ones to blame here. The reality is that all mobile app teams take missteps, and even become their own worst enemies in many cases. Yet this […]
- What Keeps Subscribers Subscribing?Posted on July 26, 2016 at 9:00 am
This is a follow-up to an article, “Why do Subscribers Subscribe?”, posted on Web Analytics World in March. The key insight from that article was that engagement with content and the community around that content was crucial for transitioning an anonymous user to a paying subscriber. […]
- Advanced Refund Analysis with Google and Adobe AnalyticsPosted on July 12, 2016 at 9:00 am
If your online shop analytics stops with the order, it is stopping short. Some product groups like Fashion tend to have high return rates, so looking at refunds can give you a different view of your shop and marketing performance. At siroop.ch, a new Swiss online marketplace, we tried to look at […]