Web Analytics World is where to find our latest updates, views and opinions on the world of digital marketing, web analytics and latest trends.
Guest bloggers, each with an expert view, join us to give insights into their particular interests and passions.
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Latest Posts from Web Analytics World
Top Mobile App Analytics Platforms to Add to Your Toolbox
on February 28, 2017 at 10:00 am
Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few). In order to make the best data-driven […]
The Publisher’s Dilemma
on February 21, 2017 at 10:00 am
One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. Quality is a characteristic, much like beauty, that is in the eye of the beholder. What counts as quality content and an excellent user experience to one reader may […]
Marketing Cost per Channel is Harder Than You Think (Google and Adobe Analytics)
on February 14, 2017 at 10:00 am
The “Marketing Channel” is the main entry point for any analysis on digital campaign performance in today’s Web Analytics world. But how good is a channel if you can only see how much money it earned you, but not how much you spent on it? Both Google and Adobe Analytics do […]
Whither Web Analytics: A Review Of 2016 and What’s to Come
on January 24, 2017 at 10:00 am
Web analytics, and our understanding of it, continued to evolve in 2016. We rely more and more on analytics for transparency and direction and, without it, our online lives and businesses would be distressingly opaque. Below are some web analytics highlights of 2016 as well as my thoughts on what […]
6 Must-Watch Big Data Trends for 2017
on January 17, 2017 at 10:00 am
Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed […]
Rediscover Customer Engagement in 2017
on January 10, 2017 at 10:00 am
Customer Engagement is not just a pop up discipline of last few months. In 2017 it will be a key discipline – if not even part of leading company strategies – and here’s why: Many companies have a customer friendly direction and a lot of companies think they are truly […]