Web Analytics World is where to find our latest updates, views and opinions on the world of digital marketing, web analytics and latest trends.
Guest bloggers, each with an expert view, join us to give insights into their particular interests and passions.
The website is a large internet marketing resource with latest news from the world of digital media as well as online training guides, video and much more. We receive large volumes of traffic from around the world and have a strong social media following with large numbers of active Facebook and Twitter followers.
Latest Posts from Web Analytics World
- Search vs. Discovery: Which Should your Small Business Focus on First?Posted on May 24, 2016 at 9:00 am
Small business marketers aiming to increase sales can get super focused on (and distracted by) the myriad of advice on marketing strategies. One question that comes up all the time, whether explicitly or inferred, revolves around the choice between search marketing and discovery marketing. I […]
- Do Small Businesses Need Multi-Channel Attribution?Posted on May 10, 2016 at 9:00 am
If you start typing “last click attribution” into Google and you’ll notice something: Analysts and marketers don’t think highly of last click attribution these days. The cognoscenti has deemed last click attribution to be dead, switching allegiance to multi-channel […]
- How to Actually Master In-App Personalization for your UsersPosted on April 26, 2016 at 9:00 am
Co-Authored by Hannah Levenson Today, most people realize that mobile apps have become completely integrated with our everyday lives. This trend has happened so quickly that people rarely bat an eye when a person uses their mobile device to unlock doors, pay for drinks, or have groceries delivered […]
- Why Do Subscribers Subscribe?Posted on March 29, 2016 at 9:00 am
The future of the news media industry and of content providers is the subscriber. Subscribers will pay to consume and support the production of content that they find important or entertaining. The delivery platform is important, but less so, than the engagement the subscriber has with the […]
- A Tale of Two Heatmaps and AnalyticsPosted on March 15, 2016 at 10:00 am
At Web Analytics World we’re lucky to get the opportunity to try an amazing variety of tools, platforms and products; from analytics to heatmaps, overlays and RSS to Email tools. We put our findings in our Analytics and SEO Tools section, sharing information about what […]
- Six Powerful Ways to Apply Regular Expressions in Google AnalyticsPosted on March 1, 2016 at 10:00 am
For most Google Analytics users, including web analysts, regular expressions can be daunting. However, even a basic understanding can greatly help you on your path to master Google Analytics. In this blogpost I will share why you want to know more about regular expressions and where to apply […]