Web Analytics World is where to find our latest updates, views and opinions on the world of digital marketing, web analytics and latest trends.
Guest bloggers, each with an expert view, join us to give insights into their particular interests and passions.
The website is a large internet marketing resource with latest news from the world of digital media as well as online training guides, video and much more. We receive large volumes of traffic from around the world and have a strong social media following with large numbers of active Facebook and Twitter followers.
Latest Posts from Web Analytics World
- Averages Lie to You, It’s Time to Get Granular!Posted on October 4, 2016 at 9:00 am
Averages lie to you. One of our publishing clients looked at the average sell-through rate of their online advertising inventory and noted it was 70 percent. “We can launch a metered paywall, and as long as we do not lose more than 30 percent of our inventory, the lost advertising […]
- Using Intent, Demographics and Micro-Moments to Better Understand your Web TrafficPosted on September 20, 2016 at 9:00 am
According to Lisa Gevelber, VP of marketing at Google, advertisers who target their marketing efforts by demographics risk missing up to 70% of their potential shoppers. Instead, marketers should look at micro-moments and customer intent. Ok, now I’ve got your attention, let’s step back […]
- Improving our UX with Ptengine and A/B TestingPosted on September 13, 2016 at 9:00 am
Over the past few weeks you may have noticed a couple of things; we’ve taken a short hiatus in posting and the site design/elements have changed. You may remember that at the beginning of March we introduced the beginning of our journey with Ptengine. What started out as a general trial […]
- What can You Learn from Adwords and Analytics?Posted on August 23, 2016 at 9:00 am
The world of paid search has always been a fast-moving, constantly evolving beast, with Google and Bing continually updating their processes in the eternal quest of delivering optimal user experience. However, in the past couple of months, AdWords has seen more modifications than Larry Page and […]
- From Analytics to CRM: An Interview with Ralf HaberichPosted on August 16, 2016 at 9:00 am
We’ve been lucky enough to work with Ralf Haberich for a few years now and a few months ago he moved from his CCO position with Webtrekk to become the new Managing Director at CRM Partners AG. We felt it was a great opportunity to catch up with Ralf and pester him with questions about […]
- Automating Campaign Cost Import into Adobe and Google Analytics: A Test of Funnel.ioPosted on August 9, 2016 at 9:00 am
Tedious and unsexy, but extremely useful: Getting campaign cost data into your Web Analytics tool allows you to evaluate the performance of your online marketing end-to-end without having to resort to unsexy workarounds. At siroop.ch, we tested funnel.io, a Swedish tool that promises to import […]