It’s not just about digital marketing knowledge. We know that having wide-ranging business experience within the team is actually very important as well. We like to think that this wider experience helps keep our advice business focussed and less likely to be influenced by technology for its own sake.
The Digital Edge approach to consultancy that we have developed is innovative and empowering to our client.
Close working relationships with our customers is essential for success. Indeed, there are some marketing activities that will only work if our clients are actively involved (such as Facebook and other Social media). That’s why we spend time with our client’s staff – training, supporting and empowering with our own video and web based resources as well as face to face and telephone support.
Our approach is simple:
- Firstly, we understand your business strategy and only then do we offer internet and digital marketing advice, guidance and tactics.
- Strategic thinking is, by definition, for the longer term and we aim to be with you for the duration, measuring results with you along the way.
- We believe that delivery of value ultimately builds long term business relationships and don’t look to tie our customers in to long term contracts.
At the appropriate times we make introductions to a carefully selected and specialist supplier base, or can help you manage your own preferred suppliers.
That’s what we call Practical Consultancy!